Monday – Saturday 10am – 5:30pm CLOSED Sunday
Our U-PICK fields are Closed for 2024

Family Farming since 1974

We are a family-owned and operated strawberry farm and market in Plant City, Florida. We pride ourselves on having a well-kept farm, we comply with all regulations and produce the best tasting strawberries. Once you have a taste of our berries – you’ll see just how fancy they are!

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Local Produce

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Fresh Flowers

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Seasonal Desserts

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Meet Our Family

Hey there! I’m Carl Grooms, the owner of Fancy Farms. I started Fancy Farms with 15 acres of strawberries with my wife, Dee Dee, in 1974. She’s been by my side every day since, and my son, Dustin, joined us in 2007 and now our daughter Kristi runs our produce market and bakery. Today we own and operate our family business on nearly 125 acres. I like to say that I named our farm “Fancy Farms” for my wife – but the name is also attributed to the way we maintain our operation.


5204 Drane Field Rd Lakeland Fl 33811


Monday - Saturday 10am - 5:30pm Closed Sunday

Contact Us

Market: 813.478.3486 @FancyFarmsMarket

Our U-Pick fields are CLOSED for 2024 – There will not be anymore u-pick dates for the remainder of the 2024 Strawberry Season.

The Market is Closed July through November. Hours may vary throughout the season due to weather and available fruit. TYPICALLY CLOSED THESE HOLIDAYS: New Year’s Day, Easter, Mother’s Day, Father’s Day and Christmas Day. Check social media or call for more current updates on hours and holiday schedule.

Seasonal Menu

Strawberry Shortcake, Strawberry, Peach, Blueberry and Blackberry Cobbler

Hand-Spun Strawberry, Blueberry, Peach Milkshakes & Strawberry Blueberry and Peach Lemonade

Homemade Strawberry and Blackberry Cookies & Strawberry & Blueberry Bread

Vanilla Ice Cream Cones

Bakery items and ice cream desserts change throughout the season
Strawberry Desserts – December thru March/April
Blueberry Desserts – April thru May
Blackberry and Peach Desserts – May thru June

Farm Guidelines:

• No Pets
• No Smoking
• No Alcohol
• No Drones
Non-service animals, including dogs, are not permitted on the farm. While service animals trained to perform a specific task for their handlers are permitted entry, emotional support animals are not. For more information on the ADA’s guidelines regarding service animals, please visit their website.

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Local Produce

Fresh Flowers (Mid May thru end of June)

Seasonal Desserts

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