We are Closed for the Summer
We’ll ReOpen Early October

Family Farming since 1974

We are a family-owned and operated strawberry farm and market in Plant City, Florida. We pride ourselves on having a well-kept farm, we comply with all regulations and produce the best tasting strawberries. Once you have a taste of our berries – you’ll see just how fancy they are!

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Local Produce

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Fresh Flowers

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Seasonal Desserts

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Meet Our Family

Hey there! I’m Carl Grooms, the owner of Fancy Farms. I started Fancy Farms with 15 acres of strawberries with my wife, Dee Dee, in 1974. She’s been by my side every day since, and my son, Dustin, joined us in 2007 and now our daughter Kristi runs our produce market and bakery. Today we own and operate our family business on nearly 125 acres. I like to say that I named our farm “Fancy Farms” for my wife – but the name is also attributed to the way we maintain our operation.


5204 Drane Field Rd Lakeland Fl 33811


We are Closed for the Summer - Reopening Early October

Contact Us

Market: 813.478.3486 @FancyFarmsMarket

 The Market it Closded for the Summer – We will be Reopening Early October

The Market is Closed July through September. Hours may vary throughout the season due to weather and available fruit. TYPICALLY CLOSED THESE HOLIDAYS: New Year’s Day, Easter, Mother’s Day, Father’s Day and Christmas Day. Check social media or call for more current updates on hours and holiday schedule.

Seasonal Dessert Menu

Strawberry Shortcake & Strawberry, Peach, Blueberry, Blackberry Cobbler

Hand-Spun Strawberry, Blueberry, Peach Milkshakes & Strawberry, Blueberry, Peach Lemonade

Homemade Strawberry, Lemon Cookies & Strawberry, Blueberry Bread

Vanilla Ice Cream Cones & Blueberry Sundae

Bakery items and ice cream desserts change throughout the Season. Check our Social Media page to see what is currently in Season and offered. 

Strawberry Desserts Offered – December thru March/April
Blueberry & Blackberry Desserts Offered – April thru May/June
Peach Desserts Offered – Mid May thru June


Zinnia & Sunflower U-Pick 2024

Our Flower Fields are Closed 

Zinnia & Sunflower u-pick is officially Open!! Take a stroll thru our 12-acres of flowers and stop for a Insta worthy pic!

Flower Fields are Open
Wed, Thurs, Fri & Sat 10am – 5pm NOW Sunday 1pm – 5pm
5204 Drane Field Rd Lakeland
Last entry 4pm, fields close promptly at 5pm
Admission: $2.00 per person (kids 4 and under are free)
Cups provided with admission & No limit to the amount of flowers in cups/baskets

Zinnias: $5 Per cup
Sunflowers: $5 Per Cup
Mix & Match Zinnias & Sunflowers: $10 Per Cup
Mix & Match Zinnias & Sunflowers: $25 Per Basket
1 Large Sunflower: $1 Each

*No reservation nor ticket is necessary


 *If you want to walk into the flower field, you will pay $2

*Kids 4 & under free to enter the field 

* No re-entry fee

*Cash, major Credit Cards, Apple Pay are accepted

*Cutting sheers are provide, but we recommend you bringing your own

*We do not allow visitors to bring their own buckets/baskets to pick in

*Children under the age of 15 must be supervised by an adult

*The Market does not provide professional photographers

*Wear closed toe shoes, you will be walking through dirt fields

*It’s hot, bring a hat and sunscreen

*No Pets – pets and emotional support animals are not allowed on the farm unless medically necessary

*Remember, these are flowers and we do not control the environment. Weather dictates when flowers bloom

*No Smoking, No Drones, No Nudity

*Closed Mothers Day and Memorial Day and Fathers Day

*Fancy Farms Market is a private property and a working farm, therefore we ask that you be respectful of our land. Please do not damage any crop equipment or structures while trying to capture your photos.Please do not trespass on our property during non-business hours to take photos. Our farm is under 24-hour video surveillance and law enforcement will be notified if required.

Professional photographers can schedule private after hour sessions – See link above for  details on how to book.


Farm Guidelines:

• No Pets
• No Smoking
• No Alcohol
• No Drones
Non-service animals, including dogs, are not permitted on the farm. While service animals trained to perform a specific task for their handlers are permitted entry, emotional support animals are not. For more information on the ADA’s guidelines regarding service animals, please visit their website.

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Local Produce

Fresh Flowers (Mid May thru end of June)

Seasonal Desserts

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