MARKET HOURS: Wednesday – Saturday 10am – 5pm
Closed Sunday, Monday & Tuesday
*Sunflower U-pick late May thru June *Call/Text to Pre-order Bushel Peas

Family Farming since 1974

We are a family-owned strawberry farm and market in Plant City, Florida. We pride ourselves on having a farm that is well-kept, complies with all regulations and produces the best tasting strawberries. Once you have a taste of our berries – you’ll see just how fancy they are!

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Local Produce

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Fresh Flowers

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Seasonal Desserts

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Meet Our Family

Hey there! I’m Carl Grooms, the owner of Fancy Farms. I started Fancy Farms with 15 acres of strawberries with my wife, Dee Dee, in 1974. She’s been by my side every day since, and my son, Dustin, joined us in 2007 and now our daughter Kristi runs our produce market and bakery. Today we own and operate our family business on nearly 125 acres. I like to say that I named our farm “Fancy Farms” for my wife – but the name is also attributed to the way we maintain our operation.


5204 Drane Field Rd Lakeland Fl 33811


MARKET HOURS: Wednesday - Saturday 10am - 5pm CLOSED Sunday, Monday & Tuesday

Contact Us

Market: 813.478.3486 @FancyFarmsMarket


Blackeyes, Conks and Zippers – Call or Text to Pre-Order Peas 813.478.3486 

Sunflower U-pick Coming Soon – late May thru June

**The Market closes July and reopens in the Fall. 
Closed on the following Holidays: New Year’s Day (Jan 1),  Easter (Sunday), Mother’s Day, Father’s Day, 4th of July, Thanksgiving Day, Christmas Day

Seasonal Menu

Blueberry Cobbler

Hand-Spun Blueberry Milkshakes & Blueberry Lemonade

Homemade Blackberry Cookies & Blueberry Bread

Vanilla Ice Cream Cones

*Bakery items and ice cream desserts are seasonal

Farm Guidelines:

• No Pets
• No Smoking
• No Alcohol
• No Drones
Non-service animals, including dogs, are not permitted on the farm. While service animals trained to perform a specific task for their handlers are permitted entry, emotional support animals are not. For more information on the ADA’s guidelines regarding service animals, please visit their website.

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Our Sunflower Field is Now Open for U-pick

*Check social media for details

Local Produce

Fresh Flowers (mid May - June)

Seasonal Desserts

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